Why do all these companies have to be lazy and abbreviate their products?  Is that the hip thing to do?  Years ago you could go to Kentucky Fried Chicken or the International House of Pancakes.  Now it’s KFC and IHOP! 

With the Internet age and abbreviations being used for texting, I don’t know why products have to be abbreviated.  Kids nowadays are finding it easier and easier not having to learn how to spell.  With autospell features on computers the power of the Internet spelling is becoming obsolete.  Now, companies are helping that out by trying to hip their brandnames up.

I love the design of the new Dew logo.  (In fact, I love when companies update their logos.)  But, the fact that the Pepsi Company had to jump on the band wagon, with other companies, and ‘streamline’ their product names is another issue completely.